Permanent cosmetics - also known as ombre brows, microblading, microstroking, 3D permanent brows and dermal cosmetics - are a form of cosmetic tattooing.  The permanent cosmetic application uses tiny needles and various techniques and tools that implant pigments into the skin for a more defined shape.  Since the pigment is being implanted into the skin it must be considered permanent, and yes, it is a tattoo regardless of what you may hear.  However, the pigments do fade over a time of 1-5 years depending on the skin health and lifestyle, at which time, will require a retouch of the treatment.